A study of 2,000 adults revealed just how different generational eating habits are – from timings, to what meals contain. The research found 43 percent of adults believe breakfast is the most important meal, and over half (52%) believe it sets them up for the day. And while 35% of adults believe breakfast is their healthiest meal of the day, this rises to 46% of Gen Z.

Some trendy breakfast that were gaining popularity among Generation Z

Plant-Based and Vegan Options for brunch

Generation Z tends to be more health-conscious and environmentally aware, leading to an increased interest in plant-based and vegan breakfast options. They stereotypically more likely to have avocado toast and smoothies for breakfast.

Healthy Breakfast: Smoothies and smoothie bowls

Colorful and visually appealing smoothie bowls became a hit among young people. These bowls typically contain a thick smoothie base topped with a variety of toppings like fruits, nuts, seeds, granola, and even edible flowers.

Caffeine Alternatives

Many Generation Z individuals are exploring alternatives to traditional coffee for their morning pick-me-up. Matcha lattes, turmeric lattes (also known as golden milk), and herbal teas are gaining popularity.

Incorporating Global Flavors

Generation Z has a strong interest in global flavors and diverse cuisines. Breakfasts like shakshuka (Middle Eastern), congee (Chinese rice porridge), and chia pudding with exotic fruits fit this trend.